Malaysia Motor Expo (MME) is a new generation of motorshow that is aimed at the growing community of car buyers who shop for cars on smartphones & laptops rather than the traditional showrooms.

Participation in MME is a strategic factor for car companies competing for sales in the face of evidence that most car buyers shop on-line and then go to the salesroom to negotiate the deal & sign the purchase order in person.

To make this sales journey even more convenient for the customer, car companies have taken to setting up weekend sales displays at locations with a high footfall such as malls.

MME tries to revive this tangible excitement of car purchasing process by combining existing motorshow concept with a number of exciting co-events, all under one roof. Held side-by-side with International Automodified (IAM), South East Asia’s largest car tuning & lifestyle show series, the audience will not only comprise of hardcore car enthusiasts, but also carclub members, families, friends, as well as general public.

This will be the most important motor show for car buyers & car manufacturers / dealers going forward!